Tech manufacturer Apple broadens its horizons again. Hollywood insiders confirmed to the US network NPR that Tim Cook & Co. try to grab a place in the world. The film industry still seems to be happy with the arrival of Apple, but evil tongues say that the manufacturer may get heavy.
The new strategy is probably due to the loss of sales of the past year. The right content according to Apple analyst Brian Blau can sell the hardware boost. “This is a very smart move because of this way, Apple pulls their lost users back to their ecosystem.”
“Netflix took great risks by pumping one hundred million in House of Cards’
Apple Music tries the tech giant already taking a bite out of the music streaming cake. By producing their own content the `apple farmer hopes also hitchhike on the success of content giants like Netflix, AMC, Amazon and HBO. According to Art Linson, the brains behind hit series Sons of Anarchy, which is not so easy.
“Netflix took great risks by pumping one hundred million in House of Cards, while the concept was rejected by AMC and HBO. To dare to make such a choice, you must have a good nose for the right content. The billions in the vault Apple greatly help, but ultimately you want to reach the audience with the right content. And that isn´t so easy yet. “